Press Release
26 September 2024
Jakarta, 26 September 2024 - Tepat di hari jadi yang ke-18, PT. Duta Intidaya Tbk yang lebih dikenal dengan Watsons Indonesia menghadirkan rangkaian kemeriahan selebrasi Watsons 18th Anniversary dengan tema yang penuh semangat, 'Celebrate You, Celebrate Youth'.
Acara berlangsung di Senayan City sebagai bagian dari Fashion Nation Edition XVIII ini dihadiri oleh jajaran top manajemen, owner dari brand health & beauty terkemuka, serta para industry leader. Beberapa tamu kehormatan termasuk Malina Ngai, Group CEO of AS Watson Group, Robert Sun, Regional Managing Director, H&B Asia and International Commercial Director, Lilis Mulyawati, Managing Director Watsons Indonesia, serta Komisaris Watsons Indonesia yaitu Patrick Walujo, Ayu Patricia Rahmat, Alissa Wahid, dan Irwan Bunyamin Afiff.
Selebrasi dibuka dengan speech dari top manajemen Watsons, Lilis Mulyawati berbagi pemikiran tentang perjalanan luar biasa Watsons Indonesia. "Perjalanan Watsons Indonesia selama 18 tahun terakhir benar-benar luar biasa. Watsons Indonesia, kini telah memiliki lebih dari 165 toko di seluruh Indonesia tidak luput dari dukungan yang luar biasa dari para supplier, business partner, dan pelanggan setia Watsons. Maka dari itu, Watsons Indonesia mengundang semua partner dan supplier untuk bergabung bersama. We are ready to fly lebih tinggi melalui ekspansi dan inovasi."
Sambutan dilanjutkan dari mitra bisnis terkemuka seperti L'Oreal dan Paragon Group, yang juga memberikan apresiasi terhadap hubungan erat dengan Watsons Indonesia. Acara kemudian dilanjutkan dengan champagne toast dan pemotongan, disertai penampilan kejutan dari Rossa yang membawakan lagu anniversary.
Acara semakin meriah saat Watsons menghadirkan Fashion Show Watsons x Ivan Gunawan yang memukau. Kolaborasi eksklusif ini menggabungkan keindahan mode dan kecantikan melalui koleksi terbaru karya Ivan Gunawan, yang terinspirasi dari keindahan eksotis kintamani, memancarkan keanggunan dengan penggunaan tenun endek dalam palet warna pastel yang memukan, disempurnakan dengan sulaman benang manual yang penung keahlian dan ketelitian. Bordir kerancang disulap Ivan Gunawan menjadi busana siap pakai yang modern, namun tetap mempertahankan sentuhan Nusantara yang otentik.
Ditampilkan juga design seragam eksklusif terbatas yang dirancang khusus oleh Ivan Gunawan untuk staf Watsons store, memadukan estetika modern dengan profesionalisme. Acara semakin hidup dengan penampilan Rossa menjadikan perayaan ini semakin berkesan dan tak terlupakan.
Setelah merayakan kemeriahan Watsons 18th Anniversary, para tamu undangan dipandu menuju lantai 2 Senayan City untuk menyaksikan peluncuran ulang toko Watsons, di mana konsep terbaru Experience Store diperkenalkan. Peluncuran ulang ditandai prosesi pemotongan pita yang menandai pembukaan resmi toko dengan konsep baru, dan menghadirkan pengalaman belanja interaktif. Konsep ini menggabungkan layanan online plus offline (O+O) untuk memberikan customer journey yang lebih seamless, sekaligus menampilkan inovasi yang terus dilakukan Watsons dalam industri health & beauty retail.
Acara ditutup dengan para tamu yang berkeliling menjelajahi Watsons Senayan City yang baru saja diluncurkan kembali, sambil menikmati sesi networking yang diiringi alunan musik dari DJ. Saat ini, Watsons Senayan City Experience Store resmi dibuka untuk umum. Pelanggan setia dapat menikmati promosi Watsons 18th Anniversary Shop & Win dengan lebih dari 1800 hadiah, diskon hingga 50%, serta tambahan 18% untuk Watsons Club Member. Selain itu, ada juga penawaran spesial Purchase with Purchase (PWP) Scarf Eksklusif Mandjha by Ivan Gunawan.
Jakarta, September 26, 2024 - On its 18th anniversary, PT. Duta Intidaya Tbk, known as Watsons Indonesia, presenting a series of celebrations for Watsons 18th Anniversary with 'Celebrate You, Celebrate Youth' as their spirit theme.
The event, held at Senayan City as part of Fashion Nation Edition XVIII, was attended by top management, owners of leading health & beauty brands, and industry leaders. Some of the distinguished guests included Malina Ngai, Group CEO of AS Watson Group, Robert Sun, Regional Managing Director, H&B Asia and International Commercial Director, Lilis Mulyawati, Managing Director of Watsons Indonesia, and Watsons Indonesia Commissioners Patrick Walujo, Ayu Patricia Rahmat, Alissa Wahid, and Irwan Bunyamin Afiff.
The celebration opened with speech from Watsons' top management. Lilis Mulyawati shared her thoughts on Watsons Indonesia's incredible journey. "The journey of Watsons Indonesia over the past 18 years has been truly remarkable. Watsons Indonesia, with more than 165 stores across Indonesia, owes its success to the tremendous support from suppliers, business partners, and loyal customers. Therefore, Watsons Indonesia invites all partners and suppliers to join. We are ready to fly higher through expansion and innovation."
Welcome speech followed from prominent business partners such as L'Oreal and Paragon Group, who also expressed their appreciation for their close relationship with Watsons Indonesia. The event continued with a champagne toast and cake cutting, accompanied by a surprise performance from Rossa, who sang an anniversary song.
The celebration became even more lively when Watsons presented Watsons x Ivan Gunawan Fashion Show. This exclusive collaboration combined the beauty of fashion and cosmetics through Ivan Gunawan's latest collection, inspired by the exotic beauty of Kintamani.
The collection exuded elegance with the use of endek weaving in a stunning pastel color palette, enhanced with intricate manual thread embroidery. Ivan Gunawan transformed kerancang embroidery into modern ready-to-wear outfits while maintaining an authentic touch of Nusantara.
Also showcased limited edition - exclusive uniform designs specially created by Ivan Gunawan for Watsons store staff, blending modern aesthetics with professionalism. The event was further enlivened by Rossa's performance, making the celebration even more memorable and unforgettable.
After celebrating Watsons 18th Anniversary, the invited guests guided to 2nd floor of Senayan City to witness the relaunch of Watsons store, where the latest Experience Store concept was introduced. The relaunch was marked by a ribbon-cutting ceremony, signifying the official opening the new concept store, offering an interactive shopping experience. This concept combines online plus offline (O+O) services to provide more seamless customer journey, showcasing Watsons' continuous innovation in the health & beauty retail industry.
The event concluded with guests exploring the newly relaunched Watsons Senayan City, while enjoying a networking session accompanied by music from a DJ. Watsons Senayan City Experience Store is now officially open to the public. Loyal customers can enjoy Watsons 18th Anniversary Shop & Win promotions with over 1800 prizes, discounts of up to 50%, and additional 18% for Watsons Club Members. There are also special Purchase with Purchase (PWP) offers for an exclusive Mandjha Scarf by Ivan Gunawan.
