The Company was established under the name of PT Duta Intidaya on 16 June 2005, in accordance with Deed of Establishment No. 16 dated 16 June 2005, drawn up before Ukon Krisnajaya, S.H., Notary in Jakarta, which has been ratified by the Minister of Law and Human Rights of the Republic of Indonesia based on Decree No. C-20675 HT.01.01.TH.2005 dated 26 July 2005. As at the end of December 2023, the Company has 159 stores operating across Java, Bali, Sumatera, Kalimantan and Sulawesi Islands. Most of the stores were located in shopping centres, surrounded by residential area (neighbourhood shopping malls) with high consumer density. The Company also has its own online store and operates other online official stores at leading marketplaces in Indonesia.

The Company is a member of the AS Watson Group and the sole and exclusive licensee of the Watsons retail brand in Indonesia. The licensor, AS Watson Retail (HK) Limited, is also a member of the AS Watson Group which is the world’s largest international health and beauty retailer with over 16,400 stores in 28 markets, more than 130 eCommerce platforms, and about 158 million loyalty members. Watsons has been named as No. 1 Personal Care and Beauty retailer in Asia in Campaign Asia’s Top 50 Customer Experience Brands survey. As the licensor, AS Watson Retail (HK) Limited provides marketing and technical support to the Company.